Built for the creators, the hikers, and the women who set their own pace.
Introducing the Canvas Collection
Same grit. New horizons.
Welcome to a new era of apparel built for women who set their own pace. Our roots will always be anchored in the raw energy of the gym floor, but as our community grows, so does our definition of strength. We are expanding our world—bringing you three distinct collections built for resilience, everyday comfort, and community:
- The Canvas Collection: Our brand-new series of limited-run layers featuring vibrant, intuitive backcountry landscape art by local Canadian creators.
- The Classic Collection: Your all-time favorite empowering mantras reimagined on premium, vintage-washed Comfort Colors® blanks.
- Our Signature Gym Tanks: High-performance, ultra-breathable racerbacks engineered to move with you through your toughest sweat sessions.
Hand-finished with care right here in Barrie, Ontario, every layer is made to match your internal mindset—wherever your journey takes you today.
The Canvas Collection
The Story Behind the Art
In July 2026 at an art retreat in Algonquin Park, Asskicker founder Julie ended up in a canoe paddling back from Provoking Falls with guest artist Denice Bustraen. Under the northern stars, a creative partnership was born—and Asskicker Outdoors came alive.
Meet Denice Bustraen
Denice is an independent painter and a member of the Moose Cree First Nation. Creativity runs deep in her soul. She beautifully captures the vibrant spirit and raw energy of Ontario's backcountry using bold colors, fluid graphic lines, and pure intuition.
The Canvas Collection
Denice painted four original pieces for this launch. We selected three of her striking landscapes to anchor our very first wearable art collection. Every piece is hand-finished right here in Ontario on ultra-soft, garment-dyed layers—bringing local fine art off the gallery walls and out onto the trail ahead.
Discover more of her incredible work at denicebustraenart.com
Celebrating Canadian Artists
Wearable art built on shared community.
Explore limited-edition apparel featuring the work of local creators like landscape artist Denice Bustraen. These pieces bring local fine art off the gallery walls and straight into your daily rotation.
Find the Design That Speaks to You
From Gym-Floor Grit to Backcountry Trails
At Asskicker Activewear, your apparel matches your mindset. What started as a line of bold, unapologetic gym gear has evolved into a movement for women who set their own pace—whether you are hitting the gym floor or exploring rugged northern trails.
Every single layer we offer is ordered as needed and hand-finished with a professional studio heat press right here in Barrie, Ontario.
We skip the mass-production warehouses to honor the creative process and ensure your favorite gear is crafted specifically for you.
Explore our full gallery to find your look:
- The Classic Line: High-energy mantras like "Actually, I Can" built to fuel your daily grind.
- The Canvas Collection: Limited-run, ultra-soft layers featuring vibrant backcountry art by local Canadian creators.
